Veterans Group Celebrates Designation of Camp Hale-Continental Divide National Monument, Praises President Biden in New Ad Campaign

Ad Campaign Features WWII Veteran Francis Lovett, Thanks President Biden, Senators Bennet and Hickenlooper, and Governor Polis for Protecting the Legacy and History of Camp Hale

WASHINGTON, DC – In a new digital ad campaign, Vet Voice Foundation celebrates last week’s designation of Camp Hale-Continental Divide National Monument, the first national monument of President Biden’s tenure.

In the fifteen-second spot, WWII Veteran Francis Lovett, of the 10th Mountain Division that was stationed at Camp Hale, comments on the majestic landscape and historical legacy of the location – in which 15,000 American soldiers trained to defeat the Nazis. The ad thanks President Joe Biden, Senators Michael Bennet and John Hickenlooper, Governor Jared Polis and Rep. Joe Neguse for their work to protect this historic site for generations to come.


“Few places epitomize the connection between Veterans and our nation’s public lands quite like Camp Hale, a former training site for the U.S. Army – most notably for the 10th Mountain Division – where Soldiers learned to fight in cold weather conditions. After World War II ended, some of those very same Veterans returned to these areas and helped launch the ski industry and modern outdoor recreation economy of Colorado,” explained Janessa Goldbeck, CEO of Vet Voice Foundation. “This is a campaign we’ve been working on for years alongside our fellow Veterans on the ground in Colorado and here in Washington. Beyond the President and his administration, we also want to thank Senators Bennet and Hickenlooper, Governor Polis, and Congressman Neguse for their unwavering commitment to championing the creation of the Camp Hale-Continental Divide National Monument — a place every American will now be able to enjoy for generations to come.”